- Hari Thalapalli, CMO of Satyam talks about the company's 'Transforming Business. Together' campaign and how it fits in with Satyam's business strategy in the section 'Focal Point'
- We tell you about the Top 5 Marketing Mistakes businesses make and how you can steer clear of them and get ahead
- The Web offers many opportunities; this time it's the HR managers who are cashing in on novel ways of acquiring talent for their organizations; see how in 'Click to Conquer'
- "Experience Certainty" - the TCS Brand Building Campaign - Learn about the journey from the campaign architect himself
- Harness Technology - Smart ideas to get a larger audience for your software
- Interesting findings to leverage your website as a marketing tool - A must read
- Learn about Guerilla Marketing for B2B. Read Jay Conrad Levinson's interview
- Creativity in Marketing - Learn how
- Strategize - Unexpected sources can drive your recruitment
- "Collaborate and evolve" - Interview with Prabhu Srinivasan, Chief Strategy and Quality Officer, Intelenet Global Services
- Post acquisition integration - How to drive success - Learn More
- Marketing Best Practices - Expand your marketing horizon
- India Shining - New avenues in the Indian IT industry
- Approaches to technology marketing - learn more from Ruth P. Stevens, President, eMarketing Strategy
- Overall analysis of the Indian IT industry in 2005
- "Manthan is a metaphor for churning the vast sea of data within organizations to come up with the intelligence which drives excellence - the purpose of any business." Read Atul Jalan, CEO,Manthan Systems interview
- Tracking the Indian IT industry evolution - from software services to product development - Learn More
- "Making an impact with simple ideas" - Read Vish Akella, Sillicon Valley's most successful serial entrepreneurs interview
- Zero down on the target audience with online marketing -Learn how, from Susan Odell, Vice President International, TechTarget, a publisher of integrated media
- CEO as a brand - it works, learn how
- Implementation is key for successful internal branding - Mindtree's experience
- A take on offshoring - Read Michel Janssen, President, Supplier Solutions Division, Everest Group interview
- China- A promising destination for outsourcing - Prayag's analysis
- 2004 - A year of market consolidations for the Indian IT and ITeS industry
- Inorganic- led growth strategy dominates the BPO space in 2004 - Panel discussion with industry leaders/experts
- Indian Software Services Industry - Marketing Practices study by Prayag
- Market trends - Challenges and Opportunities - A panel discussion with industry leaders
- "The ability of the CEO to sell the virtues of the company is very important - he/she should believe in the company, good governance and transparency." Read more of Sanjay Anandaram, Managing Director, JumpStartUp interview
- Looking ahead - Global IT trends in 2003
- A consultative approach to marketing BPO services - A case study
- Valuable insights on the Indian IT market from Mr. Anand Sudarshan, CEO of Netkraft Private Limited
- Best practices - The sales and marketing knowledge management system used by Interglobe Technologies, an emerging niche player providing solutions to the global travel industry
- "There is no negative reaction to the Made in India tag in the IT field. There is a tendency to look at the company behind the brand. So then you talk about SEI CMM certifications, and, of course, bringing in good references is crucial," says Mr. Raghunandan, CEO of Servion Global Solutions.
- Product differentiation - Prayag's Take
- Selling enterprise products in difficult market conditions - Learn more
- Focusing on marketing programs, and in particular, Analyst Relationship Programs being a tool that is most often not exploited by companies
- Interview with Mr. Sudin Apte - Country Head, Forrester Research
- Events - Managing them without histrionics
- The world is shrinking with the emergence of BPOs - Read the interview of Mr. Dennis Sholl, CEO, Global Vantedge
- Technology enabled process efficiency, the key for BPOs
- Effectiveness of offshoring for high technology product development companies - A study
- Using thought leadership in brand building
- The inaugural issue of confluence launched with the intent to serve as meeting-point of ideas of industry thought leaders, a forum for sharing of best practices, emerging trends and business models in the high technology industry
- Indian IT Industry - Strengths and opportunities - Interview with Mr. Kiran Karnik, President of NASSCOM
- Best practices Study - Wipro Technologies' program
Market watch
Prayag's Market Watch Team takes a look at the latest "Infosys- Axon deal of USD 753.1 mn"- its objective, and resulting implications.
Marketing IT minus the "mumbo jumbo"
An article that helps you navigate the treacherous (and sometimes hilarious) world of techbabble.
Measuring up !
Read on to know how to evaluate and measure the effectiveness of three widely-used marketing tools: Events, Websites and Newsletters.
More bangles on the shop floor
Some insights on the IT and BPO industry leveraging the women workforce.
Are smaller companies worse hit by attrition?
An analysis of what organizations are doing to fit this problem that plagues the IT industry.
A practical guide to creating a marketing budget
A few guidelines and tips on how you can get the maximum bang for the buck from your marketing spend in 'A practical guide to creating a marketing budget'
Top 5 marketing mistakes – to avoid like the plague
Some common misconceptions about the role and impact of marketing detailed in 'Top 5 marketing mistakes - to avoid like the plague'
Mark your zone
How does an organization implement an effective sales and marketing strategy? Find the answers in 'Mark your zone'
Brand-building: Everybody has a role
Brand-building, whether it is for an IT firm or otherwise, is not meant just for the marketing team. All of the company has a part to play in the exercise: 'Brand-building: Everybody has a role'
Smart tech tools for the HR manager
Smart HR managers are looking at new services, many of them from the Web 2.0 world, to make their efforts, especially recruitment, more effective. Find out in 'Smart tech tools for the HR Manager'
ABCs of a marketing pitch
Here's tons of advice from people who have either made it big or are helping others to make it big: 'ABCs of a marketing pitch'
Web 2.0 gets serious - Getting Web 2.0 to work for your business
Web 2.0: Jargon or strategy? 'Getting Web 2.0 to work for your business'
Thought leadership programs – A practical approach to implementing one for your company
Many companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'
Setting up an effective sales organization - A step by step guide for emerging companies
Most emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'
Marketing on a shoestring budget
Marketing does not imply big spends. Some marketing tools that work and are cost-effective too in 'Marketing on a shoestring budget'
Integration after an M&A - A practical approach
The key to success of an M&A is in integration - in go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach
Prayag's Market Watch Team takes a look at the latest "Infosys- Axon deal of USD 753.1 mn"- its objective, and resulting implications.
Marketing IT minus the "mumbo jumbo"
An article that helps you navigate the treacherous (and sometimes hilarious) world of techbabble.
Measuring up !
Read on to know how to evaluate and measure the effectiveness of three widely-used marketing tools: Events, Websites and Newsletters.
More bangles on the shop floor
Some insights on the IT and BPO industry leveraging the women workforce.
Are smaller companies worse hit by attrition?
An analysis of what organizations are doing to fit this problem that plagues the IT industry.
A practical guide to creating a marketing budget
A few guidelines and tips on how you can get the maximum bang for the buck from your marketing spend in 'A practical guide to creating a marketing budget'
Top 5 marketing mistakes – to avoid like the plague
Some common misconceptions about the role and impact of marketing detailed in 'Top 5 marketing mistakes - to avoid like the plague'
Mark your zone
How does an organization implement an effective sales and marketing strategy? Find the answers in 'Mark your zone'
Brand-building: Everybody has a role
Brand-building, whether it is for an IT firm or otherwise, is not meant just for the marketing team. All of the company has a part to play in the exercise: 'Brand-building: Everybody has a role'
Smart tech tools for the HR manager
Smart HR managers are looking at new services, many of them from the Web 2.0 world, to make their efforts, especially recruitment, more effective. Find out in 'Smart tech tools for the HR Manager'
ABCs of a marketing pitch
Here's tons of advice from people who have either made it big or are helping others to make it big: 'ABCs of a marketing pitch'
Web 2.0 gets serious - Getting Web 2.0 to work for your business
Web 2.0: Jargon or strategy? 'Getting Web 2.0 to work for your business'
Thought leadership programs – A practical approach to implementing one for your company
Many companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'
Setting up an effective sales organization - A step by step guide for emerging companies
Most emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'
Marketing on a shoestring budget
Marketing does not imply big spends. Some marketing tools that work and are cost-effective too in 'Marketing on a shoestring budget'
Integration after an M&A - A practical approach
The key to success of an M&A is in integration - in go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach
Prayag Research Solutions (PRESS)
Proactive account mining - analyzing the customer landscape for a leading business unit of a tier 1 IT services company
Measuring customer satisfaction for a fast growing software products and solutions provider
Evaluating the right offshore strategy for a global IT services company
Estimating market potential for a global IT services company
Helping the worldwide leader in software identify India's most innovative IT product companies
Competition Intelligence for a global IT service provider
Prayag Framework for Brand Excellence (PROBE)
Building strong analyst relationships for a tier 1 IT service provider
Enhancing visibility at the global customer event of a global software company
Prayag Adaptive Content and Knowledge Solutions (PACKS)
Speeding up RFP response creation for a global third party BPO
Preparing an RFP response for a niche IT Services Company
Comprehensive content solutions to help an established IT Services company in its website re-vamp initiative
Outsourcing
Dedicated marketing partner for a high growth BPU
A surge in the number of online user communities has the customer reinforce his position as king with virtual platforms to voice his opinion.
Keeping track of the customer's pulse through C- Sat
Customer satisfaction is what keeps the business going. While customer studies are often ignored, we throw light on the 'whys' and the 'hows' of conducting a customer study.
A look at the 21st century's innovation hubs
The new hot spots of software innovation in a flat world.
Leveraging Web 2.0 tools to your advantage
With Web 2.0 tools, companies can communicate with their markets, clients and users more powerfully than ever before. Read on to know how to you use these tools optimally.
Sudha Kumar speaks at the inaugural session of 'Meet the CEO'- to acquaint students with the various facets of the corporate world- its challenges, changes, and much more.
Seize the day: A guide for entrepreneurs
How does one identify, shape and create an opportunity? Learn more.
Results of the IV Annual Marketing Practices Study 2008
Find out how companies are defining the role of the marketing function and more through this report in its fourth consecutive year.
Do the websites of leading IT companies measure up? A study that analyses content, layout and navigation, SEO, technical excellence.
Find out how companies are defining the role of the marketing function and more through this report in its fourth consecutive year.
Do the websites of leading IT companies measure up? A study that analyses content, layout and navigation, SEO, technical excellence.
Is offshoring in Engineering services on the rise? What are the preferred models? A study on the trends in Engineering R&D, and support services.
What is the potential of the German IT market in terms of offshoring to India? A study that focuses on the software and IT services segments in Germany.
Evaluation, comparative analysis and some recommendations for players in 'An assessment of the regional potential of China.'
Volume - 16
Volume - 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
