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Findings of the IV Annual Marketing Practices Study |
Indian IT and ITeS firms need to go beyond perceiving marketing as a sales enabler alone if they want to create real long term differentiation. As per the study, which is in its fourth year, IT firms across the spectrum see marketing as being primarily important for customer acquisition – 87% of firms surveyed said that this was their top priority. Not surprisingly, the study also identifies that larger IT firms felt that they lost out from not having a differentiated market/brand image – this was the No.1 challenge listed by large companies. Significantly, a large number of participants reported direct correlation of marketing activities and business returns.
Find out how companies are defining the role of the marketing function and more through this report. We invite you to get back to us with your thoughts and views on the role of marketing in technology companies.
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Quick facts on the study |
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- Only market study that tracks and measures impact of marketing practices of IT/ITES companies in India
- Analyses directions in which spend and marketing focus of IT/ITES companies are heading
- Spotlights impact of marketing activities on Profit and Loss
- Highlights marketing best practices of these companies
- 2008 survey covered 70+ companies, with revenues ranging from less than US $ 10 million to more than
US $ 1 billion. The distribution of these companies reflects the structure of the Indian IT industry
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Winner of the "IV Annual Marketing Practices Study"
sweepstake is
Atul Jalan, CEO,
Manthan Systems
Congratulations !
Feedback for the study
Good !!! Got some very good insights - particularly on Metrics ..
M. Srinivas Rao
Aujas Networks Pvt. Ltd.
I found this report very useful. Thanks a lot for sending this to me. I would be interested in hosting this on the NASSCOM EMERGE community, which primarily consists of emerging companies.
Suresh Sambandam
Orangescape
The survey has come out very well indeed. Congratulations!
Senior Marketing Professional
Large Product Company From India
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