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Business Context
The company entered the BPO segment in 2003 in partnership with Client Logic, one of the Top 5 BPO providers in the contact center and fulfillment industry. Buoyed by the success of the joint venture and the growth of the BPO industry, the company saw a larger opportunity in this market. While it wished to explore the partnership model further and expand its footprint in the BPO space, it also wanted an independent validation of the suitable offshore model. Prayag was commissioned to carry out a study to evaluate various offshore BPO business models and make a recommendation on ’best-fit’.
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Services supplied |
Market Opportunity Assessment
Competition Tracking |
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"In a first of its kind exercise, Prayag has researched current users of the offshore BPO model to understand their strategies and success factors. They have provided an insightful and comprehensive analysis that is very valuable to companies looking to offshore business processes to India as well as to BPO service providers."
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-Jaya Raju,
General Manager
- BPO Division
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