Customer Event Branding_casestudy

Having been the marketing partner for close to two years, Prayag understood the company's business imperatives and marketing strategies very well. Leveraging this knowledge, Prayag provided comprehensive support for the global customer meet - right from the choice of a name for the event and deciding the agenda, to design and content development of invites for the participants, backdrops, event panels, corporate and product brochures.

A key deliverable was a customer newsletter that was launched at the event.

Prayag's recommendation for a unified branding theme across all marketing vehicles was quickly accepted and implemented by the company. In devising the same, Prayag's knowledge of the visual and messaging association from prior engagements, ensured a consistent representation of the company's corporate identity.

As a key management team member at the company puts it, "We liked the way Prayag handled this assignment: on one hand they took a consultative approach - they devised a visual theme and suggested ways to maximize impact. On the other hand they were able to roll up their sleeves and execute seamlessly the various elements that were needed. This is a powerful and value-adding combination in a marketing partner."

Benefits

Prayag's integrated approach, an ability to deliver within stipulated deadlines and proactive recommendations helped enhance the company's brand visibility and created a significant impact amongst its key customers. A unified "look and feel" across all media resulted in effective rebranding, helping the company differentiate itself from players in the same domain.