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Business Context
With a customer base spanning industries across more than 20 countries, in 2007 the company decided to convene a global customer event, to which key global clients would be invited. Through this event, the company wished to showcase its evolution over the years from a start-up into a global company as well as re-brand the company as a world-class IT products and solutions provider. The aim was to create a niche identity that was clearly differentiated from that of its competitors. Also, with innovative products recently added to its portfolio, the company visualized the customer event as an ideal platform to unveil the same to its key customers.
With an association dating back to 2005 over multiple assignments, the company was well aware of Prayag's ability to deliver powerful, comprehensive and, most importantly, implementable marketing solutions in quick time.
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Services supplied |
Event strategy and support
Corporate and Product brochures
Customer newsletter
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"We liked the way Prayag handled this assignment: on one hand they took a consultative approach - they devised a visual theme and suggested ways to maximize impact. On the other hand they were able to roll up their sleeves and execute seamlessly the various elements that were needed. This is a powerful and value-adding combination in a marketing partner." |
-Key member of management team,
Client Organization
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