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  Clarity @ the Confluence of hi-technology and market innovation
 
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The Client

A global software company focused on providing product-based solutions for telecom service providers, the company has many successful implementations of its product platforms across markets spanning Asia-Pacific, Middle East, Europe and Africa. Among the handful of Indian product companies serving the telecommunications software market, the company, which is often pitted against global solution providers, has been able to successfully develop a portfolio of marquee clients. The company featured in the Deloitte Asia Pacific Fast 500 2007 as well as in NASSCOM's 100 IT Innovators 2007, in recognition of its robust growth and strong commitment to innovation.
 
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 Services supplied
Event strategy and support
Corporate and Product brochures
Customer newsletter
 
"We liked the way Prayag handled this assignment: on one hand they took a consultative approach - they devised a visual theme and suggested ways to maximize impact. On the other hand they were able to roll up their sleeves and execute seamlessly the various elements that were needed. This is a powerful and value-adding combination in a marketing partner."

- Key member of management team,
Client Organization

 
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