Talking of interesting trends, offshore based IT infrastructure management is predicted to be an area with high potential for growth. Network Solutions (NetSol) is one of the fastest growing companies in this segment. In late 2005, NetSol was acquired by IBM Global Services. The deal is expected to bring together a David and a Goliath for mutual benefit and gain. We get it all, straight from the horse’s mouth – Srinivas Rao, H-Sales, NetSol talks to Prayag on the reasons for the deal, and how the integration is progressing. He also gives his views on the potential for IT infrastructure management services in “Future Gazers”.

We have repeatedly written about the need for Indian IT companies to leverage technology better to improve the effectiveness of their marketing activities. Our annual marketing practices studies tell us that companies are still to leverage the power of technology adequately. The Internet is perhaps the most ubiquitous and easy to harness technology available. Giving us insights on e-marketing programs and initiatives is Ruth Stevens, e-Marketing Strategies expert and Adjunct Professor, Columbia University.

Before we sign off, the 2006 Annual Marketing Practices Study is round the corner. Companies that wish to participate can write to us. If you wish to see a copy of our earlier studies, please click here. We hope you enjoy this issue of Confluence. As always, we would welcome feedback on how useful you found this edition. If there is anything you wish to see covered, please let us now.

Until the next issue, this is the Confluence Editorial Team, Prayag Consulting.

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