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Prayag at the Nasscom Emerging Companies Forum
Sudha Kumar,
Founder-CEO, conducted a series of workshops for Nasscom’s Emerging
Companies Forum at New Delhi and Chennai last year and this year.
The workshops addressed the importance of a focused go to market
strategy for mid sized companies in the IT and ITeS industry. Read
more about this
http://www.prayag.com/
Strategic review exercise for a leading offshore IT services vendor
PSI Data
Systems engaged Prayag Consulting to assess the market opportunities
in select verticals as a part of a larger strategic review exercise
that was being conducted internally. We adopted a collaborative
approach to identify appropriate market segments for PSI to target.
This study benefited the client greatly and helped them arrive at a
roadmap to achieve their targets.
Sam Iyengar,
CEO, PSI Data Systems says – “We were very pleased with Prayag’s
market knowledge as well as adherence to timelines. They got into
details and were able to provide us with important insights that
helped us in our decision process”
Comprehensive positioning and messaging for a leading provider of
transaction billing solutions
Prayag was involved
in a comprehensive revamp of corporate and product marketing material
for Lifetree India, a leading provider of transaction billing solutions.
We were responsible for creating marketing
communication material for all their products. Prayag delivered superior
business communication to the client in a short span of time. The client
used it to showcase their products in an overseas event.
Anita Mani, H-
Strategy, Lifetree Convergence says – “Prayag has been closely involved
with the comprehensive re-haul of Lifetree's marcom and brand identity.
We are extremely pleased with the quality of the output - the Prayag
team was quick to understand our products and our market positioning and
reflected that accurately into the flyers and other marketing material.
By literally functioning as an extension of our marcom team, they were
able to deliver output of a very high quality in a very short span”
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