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| Volume 14, August 2007 |
Flavour of the month - Creativity in Marketing
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Confluence is back in the new avatar we promised in our last issue. This time our theme is ‘Creative Marketing.’ |
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Focal Point |
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An exclusive interview with Jay Conrad Levinson, author of the best-selling marketing series on Guerilla Marketing. |
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Creative Cocktail |
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Sudha Kumar, CEO, Prayag Consulting on marketing ideas that don’t burn a hole in the budget. |
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Prayag Take |
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Jayanthi Badrinath, Principal Consultant, Prayag Consulting analyses FY 07 for the Top 4 Indian IT Services Companies, from a client segment perspective. |
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| Click to Conquer |
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Anita Mani, Principal Consultant, Prayag Consulting gives a few pointers – how to use technology to hire the best at low cost. |
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Best and the Rest
Sudip Nandy, Chief Strategy Officer at Wipro shares tips on what makes or breaks an acquisition.
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Deal Beat |
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A quick roundup of significant deals in the last three months – in the IT Services Companies, Product Companies and BPO Companies segments. |
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A quick peek at interesting happenings at Prayag since the last issue.
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