Welcome to prayag CONFLUENCE
Volume 15, December 2007
      
 
   
   
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Results of Poll-
Volume 14

Which strategy is working for your company?

Vertical Focus        23%
Horizontal Focus     18%
Geographical Focus 12%
Still Exploring         47%
Focal Point  
Jayant Pendharkar, Vice-President and Head-Global Marketing, TCS and architect of the ‘Experience certainty’ campaign, in conversation with Sudha Kumar, CEO, Prayag Consulting.
Best and the Rest
Snippets from Prayag’s research on website as a marketing tool.
 
  Prayag Take
Jayanthi Badrinath, Principal Consultant, Prayag Consulting, analyzes the different approaches taken by BPO service providers.
 Click to Conquer
Anita Mani, Principal Consultant, Prayag Consulting, gives you smarter ways to get a larger audience to experience the power of your software.
   

 

Deal Beat  
A quick round-up of significant deals in last few months – in the IT Service Companies, Product Companies and BPO Companies.

A peek at interesting happenings at Prayag since the last issue.