Comprehensive Content Solutions

Prayag leveraged its PACKS (Prayag Adaptive Content and Knowledge Services) methodology for developing content and delivering the new website. To start with, the Prayag team participated in intensive briefing sessions that focused on understanding the client’s business context, service offerings, domain expertise and brand guidelines.

These inputs were crystallized into a core message to be delivered through the website and collaterals. The PACKS methodology was used to create, implement and manage content through a well defined process.

As website assignments are comprehensive and involve iterations, the re-vamp was executed in close collaboration with the company. Feedback was sought and incorporated at each stage – right from the design, content development to final implementation. Over 80 case studies were also updated to reflect current work.

As part of the website maintenance, Prayag helped the client in search engine optimization and lead generation activities. Acknowledging Prayag’s part in building its website and in helping the company extract substantial marketing leverage from the web, the client chose Prayag for its ‘Best Partner Award’ in 2007.

Benefits

The comprehensive website and content re-vamp anchored by Prayag and the subsequent SEO (Search Engine Optimization) and maintenance carried out resulted in significant marketing leverage for the client –

Increased ranking for client’s website on the Website Grader report from 74 to 87/100
Improved website traffic from 500 hits per month in 2006 to an average 300 hits per day in 2007 (Source: Google Analytics Report)