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Business Context
Sustaining leadership position and differentiating oneself in a crowded marketplace is a challenging task, especially in the intensely competitive IT services marketplace. As strong relationships with global analysts are essential to positively impact deal flow, mindshare, and solution planning as they act as influencers to the buying community, the client wished to set up an analyst relationship program.
As such a program was the first of its kind implemented by the company, it needed a partner who would be able to lay the foundation and provide guidelines to operate the same independently. Based on demonstrated expertise within Prayag’s core team in running analyst programs, the company awarded the mandate of setting up a global analyst program to Prayag.
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Services supplied |
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Influencer management program |
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“Prayag’s expertise in creating and running analyst programs as well as our deep understanding of the client’s context helped us in successfully executing this engagement.” |
-Sudha Kumar,
CEO
-Prayag Consulting
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Other Case Studies |
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