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Business Context
The company was formed in 2000 as a joint venture between HDFC and TCS. TCS exited the venture in 2004 and HDFC was in discussions with Barclays Bank, UK to set up a new joint venture. This change of ownership meant a change in business direction and focus to align its business objectives with that of the new joint venture partner. The company wished to model its business comprehensively to encapsulate all the business assumptions as well as to run scenarios to determine the critical business drivers and their impact on business results. It was looking for a highly parameterized business scenario planning tool to facilitate the business planning process between the joint venture partners.
Prayag was chosen for the engagement on the strength of its understanding of the BPO industry, capability in business modeling and the ability to handle an iterative strategic planning exercise.
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"All our hard work has finally resulted in a partnership of two renowned organizations, which I am sure will help us become a leading BPO in India. Your involvement as part of the deal team has been a key factor in making this deal happen." |
- CEO,
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