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Solution Summary
To execute its strategy, the client turned to Prayag, an existing marketing outsourcing partner. the client’s brief to Prayag was to create a shortlist of innovative product companies who would be invited to a new event, specially conceived and created for this segment, called the “Innovation Summit 2006”. The listed companies would also be profiled in a booklet circulated globally by the client. |
Leveraging its knowledge and database of emerging Indian IT companies, Prayag used three
distinct criteria – such as use of innovative business models and employment of
strategies for the emerging mobile services marketplace - to create a shortlist 20.
Each of these companies was invited to the Innovation Summit, which brought these
companies together with Venture Capital Funds as well as Independent
Software Vendor (ISVs) Partners. The idea was to introduce this group to the major
constituents of the IT ecosystem who could help them scale to the next level. A key
outcome of the Summit - six of the twenty companies actually received VC funding from
introductions made at the Summit. |
Based on the success of the 2006 effort, the client repeated the exercise in 2007 with Prayag,
this time focusing specifically on mobile and internet led companies. The Innovation Summit
is now part of the client's annual calendar and a key component of the client's strategy
for promoting product led software innovations from India.
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Services supplied |
Research and Market Intelligence
Content Development
Program Management |
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"The key was to zero down on the right set of companies keeping in mind the client's goals."
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-Jayanthi Badrinath,
Principal Consultant-
Prayag Consulting
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