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Business Context
In 2005-06, the client wanted to launch a programme that would focus global attention on the
innovations happening within the Indian IT landscape. Rather than focus on the well known Indian
services story, the client decided that the new programme would highlight innovation taking place within
product companies in India. Like several others, this would be a long term programme created with an
objective to nurture and promote promising Indian tech companies. Additionally, this programme gives
the client a ringside view for tracking emerging companies that may become tomorrow’s technology
leaders. |
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Services supplied |
Research and Market Intelligence
Content Development
Program Management |
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"The key was to zero down on the right set of companies keeping in mind the client's goals."
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-Jayanthi Badrinath,
Principal Consultant-
Prayag Consulting
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Other Case Studies |
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