Focus Segments

Clarity @ the Confluence of hi-technology and market innovation

Focus Segments

Prayag focuses exclusively on high technology companies. Prayag has an established track record in partnering companies in the following segments:

IT Services
IT Products
BPO including call centers

Prayag has worked with companies across geographies to deliver relevant marketing services.

Prayag's engagement models and breadth of services can be tailored to suit companies in various stages of evolution.

Prayag's clients include startups, mid-sized and large companies.

Prayag engages in multiple ways with its clients depending on the client context and requirement.
We have structured offering frameworks for Advisory, Research, Branding, Content and Outsourced services.

What's in a name?

We chose the name Prayag as it connotes confluence - of disciplines, ideas, and implementation, and minds.

Sound Bytes

"The need of the hour for offshore IT companies is a well-crafted sales and marketing strategy. With the external market realities changing
dramatically and irreversibly, IT companies need to reinvent and reposition themselves, identify the right target segments, and put in place the necessary systems and resources to go after the identified market. I firmly believe that the planning and conceptualization has to be complemented by relentless execution and this is where consulting companies like Prayag, which bring in a strong industry understanding coupled with an implementation focus, can create a niche for themselves."
-Nandan M. Nilekani, industry thought leader and Co-Chairman, Infosys Technologies