It is that time of the year when we roll up our sleeves, conduct surveys, interviews, research and delve into the marketing practices that have been followed by the industry in the past year.
We have very recently launched our VI Annual Marketing Practices Study 2010.
And, I think this is the best time to look back at the results of last year’s study. When we analysed the marketing departments of many organizations last year, we found:
- While Customer acquisition is a priority, there is an evident shift towards a more holistic marketing portfolio.
- Online marketing continues to be a hot area, and social media is featuring prominently in plans.
- Lack of well-defined metrics to measure continues to plagues marketing organizations
Prayag Take
The objective of the VI Annual Marketing Practices study is to understand the current marketing trends in the IT industry, with emphasis on marketing priorities, plans, department dynamics and the impact of various marketing practices on business. Through the study, we aim to determine the role of the marketing function across various organizations in the industry.
While the intent is to have a broader portfolio of marketing initiatives, market conditions are compelling companies to emphasize on customer acquisition activities. Larger and mid-size companies have taken tangible efforts towards adopting a holistic approach.
Get an idea of what other marketers are thinking, the challenges they are facing and the plans for the future. (http://www.prayag.com/mbp-2010.html)