In conversation with Suresh Sambandam, Founder and CEO, OrangeScape, on his company, their platform and more.
So you have an exciting new product that you are keen to market perfectly. How do you start? Read about KPIT Cummins’ marketing campaign experience with REVOLO.
To keep up with myriad new online applications, users need to make an effort and invest time. All the information is accessible to everyone, provided they look carefully.
Check out what Prayag has been up to and read our latest industry reports. This time we share a synopsis of our annual marketing practices study.

The rising popularity of social media have allowed companies to reach and talk directly to today’s tech-savvy customers. However, B2B companies usually simply don’t see the value of social media. We examine why this assumption is incorrect.

Prayag has recently completed a study on non-linear models prevalent in the IT services industry. Read on to discover who is doing what, and whether you can replicate some ideas.
Message from CEO



Greetings from Prayag. Confluence is back with some interesting and topical features! This time around, we interview Suresh Sambandam, CEO, Orangescape in Focal Point. Orangescape is on one of the front runners in the exciting Platform of a Service space. Do Check out the interview with Suresh where he talks about how he saw the opportunity early.

Social media led marketing has become integral to branding initiatives in companies. It is only appropriate that we focus on Social Media Optimization or SMO in this edition’s Click to Conquer.

While on the topic of social media and marketing, I must mention the Best and the Rest section. This time, we cover the very interesting online campaign carried out by KPIT Cummins to market their path breaking product Revolo. Confluence spoke to Pushpahas Joshi, H- Marketing and Business Development to get it straight from the horse’s mouth.

We can’t seem to have enough of social media this time. If you still are contemplating if twitter and facebook is relevant for your company, then Marketing Buzz is just what for you. We put down six reasons for you to consider adopting social media in your marketing mix.

In Prayag take we present excerpts of our Marketing Practices Study - the sixth report in as many years on what are the marketing priorities of IT companies with an offshore model. We also have a special section this time – Prayag Report features excerpts of a very interesting study we carried out sometime ago on non linear initiatives in the IT industry. Also check out our just launched portal http://blogs.prayag.com/NLM/ on this topic.

Do let us know your feedback on this issue. We do hope you find value in the way we have synthesized this issue for you.

Happy Reading !