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| Volume 16, August 2008 |
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Message from CEO
It‘s that time of the year when companies are reviewing what’s on
hand while simultaneously preparing for what’s next. It’s not an
easy (t)ask, especially in uncertain times like these- whether it is
the global or Indian market, predictions are not easy to make. That
said, the best way to deal with uncertainty is to be prepared for it.
As Benjamin Franklin famously said (two centuries ago!), “By failing
to prepare, you are preparing to fail.”
More...
Happy Reading !
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Focal Point |
Hari Thalapalli, Chief Marketing Officer, Satyam Computer Services, spearheading the ‘Business Transformation. Together’ campaign talks about the challenges of a service brand, need for transition in marketing strategy and lots more. |
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Best and the Rest |
Excerpt from a thought paper on how marketers are leveraging User Communities. Customer is King with a virtual platform to voice opinions. |
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Prayag Take |
Excerpt from a thought paper on how marketers are leveraging User Communities. Customer is King with a virtual platform to voice opinions. |
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Click to Conquer |
The web offers many opportunities; this time it’s the HR managers who are cashing on novel ways of acquiring talent for their organizations. |
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Deal Beat |
A look at the latest buzz in industry circles as more deals are notched. |
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