What is the Marketing Practices Study about?
The objective of the VI Annual Marketing Practices study is to understand the current marketing trends in the IT industry, with emphasis on marketing priorities, plans, department dynamics and the impact of various marketing practices on business. Through the study, we aim to determine the role of the marketing function across various organizations in the industry.
Who Participates
- MNCs
- Tier 1 Indian Players
- Mid Size Companies
- Emerging Companies
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- IT Services
- Products
- BPO
- Engineering Services
- Hardware
- Telecom
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What's new
Introducing a marketing quadrant to assess maturity of various marketing initiatives including –
- Strategic marketing
- Customer acquisition
- Customer retention
- Online marketing and more …
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Who can participate in the quadrant?
Companies with an independent marketing organization with 3 or more members including the CMO and a marketing spend of 1% or more of total revenues
Framework for assessment
- Comprehensiveness of marketing vehicles used
- Maturity of ideas
- Adoption of new trends and tools in marketing
- Process orientation
- Results achieved
- Benchmarking with global standards
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V Marketing Practices Study - A Snapshot
"Good !!! Got some very good insights - particularly on Metrics .."
"I found this report very useful. Thanks a lot for sending this to me."
