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Why Prayag


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Typical Challenges in Marketing
The very underpinnings of the Indian technology landscape - the phenomena of outsourcing and increasing service granularity - have created their own marketing challenge. As a company operating in global and fragmented industry, we know that demand drivers for IT solutions vary depending on industry characteristics, regional factors, and economic and regulatory drivers as well as trends in technology.

Understanding this interplay is key to fashioning a successful go-to-market plan and marketing program. And, whether you are a large global organization or an emerging player, this is challenging. Here's why:

What Makes Prayag Different

Globally spread out market with varying characteristics
Fragmented market implying diverse competition and high market clutter
Multiplicity of marketing vehicles and stakeholders which makes message integration a challenge
Growing pressure on marketing to demonstrate value to business
Variety of marketing initiatives and programs calls for diverse skill sets
New technology shifts such as Web 2.0 and the potential of mobility need to be understood and exploited
Speed of execution

Teaming up with an external partner who understands your context and who can collaborate with your organization to ideate and deliver business relevant marketing solutions can help address many of these challenges.

Prayag wins the coveted Marcom Awards by Association of Marketing and Communication Professionals (ACMP) in the Platinum and Gold categories

Press releases of Prayag's Annual Marketing Practices report