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Jaya Kumar - Chairman and Co-founder
As Chairman and Co-founder, Jaya provides the vision and direction to Prayag.
jaya.kumar@prayag.com
Sudha Kumar - CEO
At Prayag, Sudha is responsible for overall management of client relationships and branding.

sudha.kumar@prayag.com
Jayanthi Badrinath - Senior Principal
As Senior Principal, Jayanthi is responsible for delivery excellence
and key accounts management.

jayanthi.badrinath@prayag.com
Anita Mani - Principal
As Principal, Anita leads key client engagements and
drives assignments that call for expertise in telecommunications and new media.

anita.mani@prayag.com
Gayatri Kulkarni - Associate Principal
As Associate Principal, Gayatri anchors customer interactions and engagements in the US.

gayatri.kulkarni@prayag.com

Jaya Kumar,
Chairman and co-founder, has acquired a deep understanding of business coupled with hands-on exposure to all aspects of technology management in a career spanning nearly two decades in well known high technology companies. Jaya has honed his skills in the entire gamut of product development-architecture through implementation, people management and other aspects of running a business.

Jaya began his career at Wipro Information Technologies where he worked for five years in the Benchmarking and Databases groups. He then moved to Oracle, and was among the first to be a part of Oracle's India Development Center. At Oracle he was responsible for managing all Oracle product lines for platforms handled at the India Development Center. After a successful stint at Oracle, Jaya was invited to co-found Neta Inc, a Valley-based startup. At Neta, as Director, Engineering, Jaya was responsible for architecture through implementation of Neta Smart Solution, a data-mining based Internet personalization solution. He had exposure to all aspects of managing a startup, and was also responsible for running Neta's data center and designing and putting into practice an implementation methodology for Neta Smart Solution. When Neta was sold to Disney's Internet Division, Jaya moved into Walt Disney's Internet Division as Director, Software Engineering. He was responsible for developing leading edge technologies for Disney's verticals and evangelizing technology adoption within the Internet Division. During his tenure at Disney, Jaya successfully managed three technology platforms and a multicultural team. After four years stint as the Chief Delivery Officer of a leading IT services company, Jaya now heads the India operations of a well known US-based product company.

As Chairman and Co-founder, Jaya provides the vision and direction to Prayag.

Jaya has a B. Tech in Electronics and Telecommunications from IIT (Bombay) and PGDM from IIM (Bangalore).

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Sudha Kumar, CEO and Co-founder, has nearly twenty years' experience in high technology strategy and marketing and management consulting. She has started her career at A F Ferguson & Co, one of India's leading management consulting firms. At AFF Co. she has led and managed market studies, designed information systems, BPR engagements and built econometric forecasting models. After a four-year stint at AFF, Sudha joined Infosys Technologies, Bangalore to start the Corporate Planning function.

During her four years in Planning, she worked closely with top management on several strategic initiatives. She had carried out various business modeling exercises and had built comprehensive decision tools for business de-risking and long-term scenario planning. She was also a part of the Infosys ADR team. In the next few years, Sudha transformed the Marketing function at Infosys. She was instrumental in conceptualizing, planning and implementing a global marketing program, with emphasis on brand building. Some of the initiatives launched by her include a systematic market tracking program, a framework for launching new services, a multi-pronged Client Relationship Program, Global Analyst and Media Management Programs, field Marketing Programs, Internal Branding and Brand Metrics programs. In addition, she had anchored the creation and deployment of an intranet based Knowledge Management system for empowering customer-facing employees. She had leveraged IT, as well as the cross-border service delivery model, to dramatically increase the reach and effectiveness of these programs, while optimizing dollar spending.

At Prayag, Sudha is responsible for overall management of client relationships and branding.

Sudha is a gold medalist in Electronics & Communication Engineering from Anna University. She also has a PGDM from IIM (Bangalore).

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Jayanthi Badrinath, Senior Principal, has over 14 years experience in the IT industry. Jayanthi has started her career as a software professional and over eight years, she has developed expertise in designing and developing software products to client specifications. She possesses domain expertise in automotive and banking sectors and in ERP, Corporate Banking, and SEI CMM space. She also has extensive experience in implementing solutions at client sites in Asia Pacific and North American regions.

Her core competency is in understanding client requirements and developing solutions tailored to improving their efficiency and effectiveness. She started her career at i-flex Solutions (formerly Citicorp Information Technologies Industries Pvt. Ltd.), and worked in the Banking division for about four years. She implemented solutions at Bank PDFCI in Jakarta, Indonesia and was responsible for gathering client requirements, software installation, conversion from proprietary software into i-flex's banking software, training users on product, and on-site development and support. She joined Brain North America in 1998 and was actively involved in the development life cycle process from writing specifications to supporting beta installations. She was instrumental in Automotive OEM requirements process standardization by developing in-house tools, repositories and by creating a knowledge base.

As Senior Principal, Jayanthi is responsible for delivery excellence and managing key accounts.

Jayanthi is an Electronics and Communications engineer from Government College of Technology, Coimbatore and M.B.A from Wayne State University, USA.

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Anita Mani, Principal, has over 12 years of experience in diverse sectors including media, investment banking and IT. Prior to joining Prayag, her last assignment was as a business head of the wireless division of fast growing telecommunications software company, Lifetree Convergence. At Lifetree, Anita was part of the company’s Management team and her previous roles there included Head Operations and Head-Corporate Planning. Prior to joining the IT industry, Anita worked with a Delhi based boutique investment advisory firm, Asia Pacific Capital, that incubated Lifetree. At Asia Pacific Capital, Anita worked with client servicing teams in the telecom, IT and media sectors. Among clients handled was a large Indian publishing group, whom she assisted in JV negotiations with one of the world's largest media houses.

As Principal, Anita leads key client engagements and drives assignments that call for expertise in telecommunications and new media.

Anita has completed her post graduation in Social Communications Media from Sophia College, Mumbai.

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Gayatri Kulkarni, Associate Principal, has over 16 years' experience in industry, management consulting, financial services and education. Prior to joining Prayag, Gayatri has worked in other organizations including S.B. Billimoria (now part of Deloitte Touche), Pharmacia and Venkateshwara Hatcheries, among others.

Gayatri has lived in various countries over the years, (Canada, India, Singapore and the US) at different stages in her life and brings that global perspective to her work. She is currently based in St. Louis, MO (USA).

Gayatri has a PGDM from IIM (Bangalore). She is also a silver medalist in Commerce (B.Com) from Bangalore University.

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Prayag wins the coveted Marcom Awards by Association of Marketing and Communication Professionals (ACMP) in the Platinum and Gold categories
Press releases of Prayag's Annual Marketing Practices report
     
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